Jose Cuervo Launches Limited Edition “Reserva de la Familia”

The Jose Cuervo Reserva de la Familia tequila is the result of a family tradition passed down through the Jose Cuervo family line, resulting in one of the finest extra añejo tequilas. This year marks the 20th anniversary since the first release of Reserva, which was created to commemorate the 200th anniversary of the Cuervo legacy.

The extra añejo blending process creates an incredibly different tequila than anything else available, with the end liquid more akin to a fine Scotch or an excellent Cognac.

The bottle comes inside of a wooden box that is adorned with the work of a Mexican artist, with each year displaying a different artist hand-chosen by the Jose Cuervo family. This year’s artist is Enrique Rosas, famous for crossing the boundaries of art, science and technology and deftly blending them all together. In addition to the decorative box, the entire packaging process – from the application of the unique label design to the red wax seal marked with the Cuervo family crest – is done entirely by hand.

Reserva de la Familia is priced at $125.