Long gone the days when healthy snacks only consisted of eating wheat grass and boring granola (gag me with a spoon!). KIND, the makers of some seriously addictive snack bars, recently unveiled a new line, just for men!
The newest? STRONG & KIND –their first ever savory snack line tailored specifically for men, which includes five bold infused flavors that contain whole almonds, seeds and legumes to provide 10 grams of soy-and-whey free protein.
Honey Smoked BBQ – A smoky-sweet mix of cayenne chili and clove with a hint of cinnamon
Honey Mustard – A blend of mustard seed, chipotle chili and turmeric finished with smooth honey
Roasted Jalapeño –A spicy union of jalapeño chilies, onions and garlic
Hickory Smoked – A robust mixture of onions, garlic and sea salt smoked over hickory wood
Thai Sweet Chili – A fusion of ginger, coriander, cinnamon, jalapeño and basil
I’ve had a chance to taste all of the flavors. THE VERDICT:
It’s like your favorite meal, in bar form! My favorite: Honey Smoked BBQ!
To bring home the meaning of STRONG & KIND, they’ve enlisted global basketball icon, Kevin Durant, to talk about the new movement to refresh the way our culture talks about strength and kindness. The effort comes in response to the persistent stereotyping of strength as dominance and superiority over others (e.g., bullying in the Miami Dolphins locker room). On and off the court, Kevin has seen kindness mistaken as a weakness, but in his own life, the opposite has proven true, as kindness has been integral in his path to success.
As part of the movement, the unlikely partners are looking for one million people to join them by taking a pledge at strongandkind.com to support a $1 million donation from KIND to the Kevin Durant Charity Foundation. The donation will be used to create specialized education and after-school programming for at-risk youth to teach them how to be STRONG & KIND.
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