UGG Australia, with the help of their Brand Ambassador Tom Brady, celebrate men from all walks of life who illustrate dedication, talent and passion in their day-to-day lives in a new campaign called “For_For Men”, which releases today. Each month UGG will present a different theme: For Game Changers, For Role Models, For Leaders, For Mentors.
“We know that when men are comfortable, they are confident, and that confidence is what defines the UGG man,” said Nancy Mamann, Vice President of Marketing for UGG Australia. “The fall campaign opens up this insight and takes a closer look at the kind of men we are talking about, starting with Tom Brady.”
“For Gamechangers” depicts Tom as he walks through what at first appears to be a team bus, but is later revealed to be a journey through the game changing moments in his life. Highlighting character-building moments from his youth, the spot starts at Junipero Serra High School, moves onto the University of Michigan locker room, through the 1999 draft, and the media craze of his Super Bowl Championship, and ends outside the stadium on game day. Great attention was paid to detail and authenticity in the spot. From using era-specific Junipero Serra football jerseys and baseball uniforms as well as University of Michigan helmets, to the depiction of Mr. and Mrs. Brady’s 1990’s era living room, each element adds the veracity demanded through the story of Tom’s journey, and provides intriguing discoveries for true fans of the game and the player.
UGG for Men will concurrently launch a social media contest, inviting consumers to nominate their friends and colleagues as #uggmenofcharacter on Tumblr and Instagram, which will culminate in a $10,000 grand prize for the most votes submitted. UGG will kick off the contest in mid-September through a high profile launch event in New York City, highlighting some of New York City’s own #uggmenofcharacter nominees and luminaries.
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