Tommy Hilfiger Fall 2014 Ad Campaign

The Hilfigers – the beloved all-American family at the heart of the Tommy Hilfiger’s marketing strategy – make the trek to Lake Tahoe, where California and Nevada meet, to establish a preppy outpost as the eclectic group of characters conquer the great outdoors. All the rugged references are here: high-peak parkas, snowlines of shearling, blazers and bungee cords; leather jackets and boots. And in case of emergencies, there’ll be a St. Bernard.

“This season, The Hilfigers are back and more adventurous than ever,” said Tommy Hilfiger. “In the Fall 2014 Collection, we updated traditional hiking and outdoor gear for modern city life. This collection has a unique blend of technical mountaineering references and traditional plaids developed in collaboration with iconic British wool mill Abraham Moon. It works well from a chalet in Aspen to the streets of New York.”

The advertising campaign will appear in September 2014 issues, with full print ads running globally in key fashion publications such as Vanity Fair, Vogue, InStyle, ELLE, GQ, and Esquire; outdoor campaigns will appear in New York City and Los Angeles, key European cities such as London, Paris and Milan, and top districts in Hong Kong.