One year ago, Founder of SKINNYFATTIES, Joshua Adam Brueckner, found himself living in Brooklyn and unemployed. Needing clothes for job interviews, he mastered the craft of tailoring existing clothes he had in his closet. When Brueckner discovered that he could tailor wide neckties into slimmer ones, he launched SKINNYFATTIES, allowing men worldwide to ship their ties in to be tailored. This unique service provides an eco-friendly and money-conscious alternative to buying new skinny ties at retail value. All ties are hand-stitched in Brooklyn and packaged in a round metal tin, which prevents creasing during shipment. SKINNYFATTIES proudly offers free shipping worldwide. For every tie tailored, a $1 donation is made to Career Gear, a nonprofit organization that helps low income men transition into the workforce.
On June 10, 2013, Brueckner shared the SKINNYFATTIES story and unveiled four upcoming neckties part of their first collection. The 2.5” width ties are locally hand-made in New York City and designed by Brueckner himself. On the back of each cotton necktie is a small steal plate branded with SKINNYFATTIES. The ties will retail at $74.00 each. Similar to the tie tailoring service, for each tie purchased, a portion of the profits will benefit Career Gear.
After a year of tailoring and studying hundreds of ties that men love, Brueckner has gained an understanding of menswear design. It’s a project he is very excited about. However, “As a recent college graduate, my student loans limit my ability to fund the project myself,” says Brueckner. Therefore, he has taken the idea to Indiegogo.com in an attempt to raise $20,000 in 45 days. The money will be spent producing inventory, putting SKINNYFATTIES on retail shelves worldwide. In addition to funding, Brueckner hopes to gain brand awareness and international support as they approach the men’s fashion industry with their upcoming collection and existing service.
If SKINNYFATTIES does not reach their projected goal, it might be years before you’ll see their ties on the market. To follow their project, be sure to find them on Twitter (@SKINNYFATTIES) and Facebook (http://www.facebook.com/SKINNYFATTIES) and spread the word to your social media networks. Also, click here to donate. Consider donating as little as $1 to help their project come to life. If you decide to donate more, you might be among the first in the world to sport their unique designs.
-Phaon K. Spurlock
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