To create an even greater impact for the Fall ’12 launch of the new UGG for Men campaign featuring quarterback Tom Brady, UGG Australia created a giant 225 foot painted mural of Mr. Brady wearing the UGG for Men “Hannen” boot in the middle of New York City.
UGG Australia employed a team of painters working in oil based paints to create a much larger-than-life version of Tom Brady over the course of ten days. Located at the corner of West 34th Street and 8th Avenue, the painting team was suspended hundreds of feet in the air to sketch and color in this gigantic mural high above the city streets.
To highlight this occasion, UGG created a time lapse video that shows the amount of work to create this mural – one of the largest in NYC. Using various vantage points throughout the course of 10 days, viewers can see a progression of the craftsmanship and time needed to create a piece of artwork this large. The creative will also be used in tall walls in LA and Boston as well in high profile locations in both cities.
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-Phaon Spurlock, The Southern Gentleman
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