Rockport launched a new global campaign for their Spring 2013 collection that showcased their lightweight footwear, entitled “Lightness.” The cornerstone of the campaign consists of a short documentary film that shows how consumers can “Do More, Be More and Live More” with their light and flexible footwear.
The unique features of Rockport shoes are that although they are lightweight and flexible, they do not sacrifice style, comfort or durability and each pair is infused with ADIPRENE by adidas sport technology, allowing you to move easily throughout your busy day.
The Men’s Collection features the truWALKzero Wingtip, one of the lightest shoes Rockport has ever made as well as the Business Lite Bike Front which is also ultra-lightweight, but looks all business.
The RocSports Lite Mudguard is constructed of premium grain leather while the Ledge Hill Saddle makes for the perfect dress casual shoe for any occasion.
The Summer Tour Boat shoe is just what you need when you hit the beach and the Clearview 2 Wing has got you covered whether you are in shorts at the park or headed to the office in jeans.
The Spring 2013 Rockport “Lightness” collection are sold at Rockport stores worldwide, Rockport.com and select retailers worldwide.
-Phaon K. Spurlock
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