Old Spice New Fresher Collection | Become One with Nature

The best accessory to any outfit is smelling fresh and clean. Proper hygiene is the first thing one should think of when leaving the house. You don’t want to be that guy funking up the whole subway car. No one wants to smell B.O….no one! But, it’s getting harder and harder to weed through all of the scented hygiene and grooming products available to us these days. There was once a time when men didn’t have as many selections as we have to day. I’m not saying that I don’t like the options, trust me, I do. However, why are we always stuck with some unrealistic scent, such as arctic blast or mountain chill? What is that? Can anyone of you tell me exactly what an arctic chill smells like? I’ll wait.

Exactly! No one knows besides the creators of those fragrances. Meanwhile, our female counterparts get realistic scents such as jasmine, lavender and vanilla. Old Spice is here to change that with the release of their new “Fresher Collection”. The Procter & Gamble brand is getting back to the basics…nature. The Fresher Collection harnesses nature’s power to help guys smell manlier and fresher than the great outdoors. Building on the success of the brand’s popular Fresh Collection and delivering what guys want most – fresh, clean scents with names that are easily recognizable – Old Spice introduces three new masculine scents inspired by the freshest ingredients in nature, each with descriptive names and scents that guys know and can place, Timber, Amber and Citron. Imagine walking into the wilderness. No smog or smoke, just fresh air. That’s what you get with the Fresher Collection.

Fresher Collection Scents:

Timber – Herbal base notes complemented by fresher scents of woody timber and leafy mint. For true lumberjacks, the scent of Timber is newer and fresher than forests and nobility.
Amber – A combination of oriental and gourmand base notes with hints of seaberry, amber and molasses. For true explorers, the captivating scent of Amber is newer and fresher than tree sap and danger.
Citron – Green base notes with an invigorating mixture of citrus, lemongrass and sandalwood finishing scents. For true captains, the scent of Citron is fresher than limes and life successes.
Fiji – Refreshing juniper and blood orange mixed with base notes of warm woods, amber, coconut and sweet musk. Fiji smells like palm trees, sunshine and freedom, marooning your body on a pristine tropical island and leaving you feeling fresher than coconuts and daydreams.
Denali – Fresh spices, rosemary and lavender mixed with base notes of creamy vanilla, rich amber and sandalwood. Denali smells like wilderness, open air and freedom, offering a snowy crisp scent worth the man and yak power required to climb the tallest of mountains.

Old Spice partnered with leading neuroscience research firm Innerscope Research to put the new Fresher Collection to the test to see if its scents have the same powerful effect. The results show that Old Spice Fresher Collection has the transformational powers to take your brain to the great outdoors, eliciting a more positive response than smelling nature itself.

Old Spice Nature Study Key Findings:

Smelling Old Spice Fresher Collection makes you feel as good as smelling nature.
Smelling Old Spice Fresher Collection relaxes you as much as smelling nature.
The scents of Old Spice Fresher Collection are associated with masculine activities.

“We know that guys love the great outdoors and want scents that help them smell as clean and fresh as possible,” said Dr. Susan Biehle-Hulette, Senior Scientist at Procter & Gamble. “Now, we have hard science that shows that the new scents of the Fresher Collection actually give guys that same great, relaxing feeling that they get from smelling nature.”

Making you smell good is not easy feat. Old Spice uses BCD technology that fights odor on the molecular level (cyclical molecules). Without getting all scientific, lets call it “Odor Fighting Donuts”. The odor fighting donut technology releases bursts of fresh scent as sweat occurs and also traps any odor that may form. Like this:

“Plus, with names like Timber, Amber and Citron, guys also know what they are getting – it sure beats rubbing tree bark under your armpits.” said John Sebastian, Old Spice Brand Director at Procter & Gamble.

And no, the collection is not just for lumbersexuals (A metro-sexual who has the need to hold on to some outdoor based rugged-ness, thus opting to keep a finely trimmed beard).

All five Fresher Collection scents are available in anti-perspirant/deodorant, deodorant, body wash and body spray. Timber and Fiji also are available in shampoo and bar soap.

Giveaway: Click here to enter to win an Old Spice Fresher Collection package.

This is a sponsored post.