Celebrating the FIFA World Cup in Brazil this summer, MCM announces the limited edition ‘München Cute Monsters’ collection. The world’s most exciting sporting event plays muse to nineteen animated pieces, drawing on the vibrancy of Brazilian culture and the festivity of the biggest soccer tournament in the world.
The playful attitude of MCM takes center stage and invites soccer and fashion fans to engage in the brand’s joyful celebration. The collection features two pop art characters, Viktor & Viktoria, as MCM’s mascots for the games. Fusing Brazilian trademarks such as carnival, samba street performances, the country’s legendary beaches, modern architecture and ever-present live music, the artwork on each piece reflects the jovial nature of the soccer-centric nation.
‘München Cute Monsters’ consists of MCM’s travel must-haves: iconic backpacks, pouches and shoppers. Small leather goods include passport wallets, zipped wallets and card wallets. With its tongue-in-cheek charm, the light-hearted monsters wittily embody the graphically charged surroundings of the World Cup, and echo the playful and dynamic vibe of MCM.
The collection retails from $475-$950 for large leather goods and $175-$385 for small leather goods and will be available in MCM flagship boutiques and selected retailers worldwide in June 2014.
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