Tortoise & Blonde, the new eyewear line that made a huge hit at SXSW, is continuing to make waves by setting to launch their website on Monday April 4, 2011.
The glasses are a modern alternative to classic eyewear designed for functional versatility and grounded in craftsmanship and details. “One today, another tomorrow”; Tortoise & Blonde believes that one should never be restricted to wearing only one pair of frames.
The Tortoise and Blonde person is one who is educated, intelligent, uninhibited and exhibits the most modern and eclectic fashions. This person does not follow the crowd but rather sets the trends.
TortoiseandBlonde.com offers its visitors a unique shopping experience with a proprietary virtual ‘try-on mirror’. This technology allows visitors to upload images of their own faces and test out different frames from the entire collection while sitting comfortably at their computer. Shoppers can even take it one step further by uploading photos onto Facebook and Twitter to share their new looks and interact with their friends. Whether shoppers want to do it alone or share their finds on Social Networks, the virtual ‘try-on mirror’ takes online shopping to a whole new level.
“I’m very excited about this collection,” says, CEO Steven Weisfeld. “Our pricing structure will be extremely affordable yet maintain the same look and feel of the high-end product lines. Our goal is to get the consumer to start thinking about their eyewear in the same manner as they think about their sneakers or jeans.”
Tortoise & Blonde eyewear is available as both eyeglasses and sunglasses and is available for purchase on www.tortoiseandblonde.com. Colors include tortoise, blonde, crystal, black ice, dark khaki, black cherry, fade to gray among others. Price Tag: Prescription eyewear start at $109.00 including anti-reflective lenses and free shipping. Non-prescription sunglasses with polarized lenses are $149.00 including shipping.
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