Heading south down Route 50 to Middleburg was an irenic drive away from the hustle and bustle of a buzzing city to the docile atmosphere of an equestrian town in Loudon County, Virginia. The event was an exclusive preview of Leisure Society’s Fall 2013 Collection hosted by Mark Metzger at Highcliffe Clothiers, a high-end boutique that’s been offering custom apparel for men and women for more than a decade now. Leisure Society representative Omar Ahmad was on-site to answer questions about the brand and acclimate new clients to his company’s eclectic spin on luxurious eyewear.
Leisure Society is an extension of designer Shane Baum’s perspective on what life should be: spending time with family, friends, and enjoying intimate moments of absolute leisure. Beginning with eyewear that embodies the ideals of the CFDA designer, Baum’s passion for building products of inherent value and heirloom design led him to crafting the world’s finest eyewear one could possibly find. A testimony to this assertion is the fact that Leisure Society uses only the most luxurious of components: titanium frames, 12-24k white & yellow gold plating, diamonds, and buffalo horn.
Most clients at Highcliffe Clothiers was familiar with the Leisure Society label. Many were busy trying on frames while others were in the process of purchasing their second or third pair.
“I love them because they feel like a piece of jewelry,” said Susan Hensley, a repeat customer of Leisure Society eyewear. “They’re elegant, lightweight and top quality,” she continued.
Store proprietor, Mark Metzger, mentioned that he enjoys the brand to the degree that he gladly sells Leisure Society lenses in his store. “It’s a self-selling brand,” Metzger told LuxuriousPROTOTYPE. “Quality always sells itself,” he finished.
Though Leisure Society boasts only two of its own locations (Costa Mesa and Montecito, California), they’re a worldwide brand that’s featured in locations around the globe. To build the brand, Leisure Society focuses on filling its calendar with small, intimate events that demonstrate customer appreciation and showcase design elements.
-Brian Riddick
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