GenArt New Garde Launch Party at Dermalogica.

“Gen Art is the leading arts and entertainment organization dedicated to showcasing emerging fashion designers, filmmakers, musicians and visual artists. With offices in New York, Los Angeles, San Francisco, Miami and Chicago Gen Art produces over 100 events annually ranging from media generating high profile programs including a week-long film festival to star-studded fashion shows to the Vanguard Art Fair during Miami Art Basel, to more intimate programs such as art receptions and tours, film screenings and live music showcases.

Programming includes many events that are custom created with a single corporate partner.  Examples include the 7 Fresh Faces in Film program with 7 For All Mankind, the three-city Acura “Capture the Night” Nightlife Photography Exhibition which helped launch the 2008 TSX, “Fashionably Natural” for SoyJoy during L.A. Fashion Week, the Kenneth Cole Black Party at the 2009 Sundance Film Festival.” –GenArt

“While the Dermalogica story begins in 1986, the force of change in the industry started in Los Angeles, circa 1983. Jane Wurwand, a tenured, United Kingdom-trained skin therapist new to the American “esthetician” industry, recognized that continuing skin and body therapy education was practically non-existent in the United States. While her training had been comprehensive and serious, US students entered the industry licensed yet under-trained, and worse, under-respected.

Jane put her education in action, opening a small classroom in Marina del Rey, California under the name The International Dermal Institute (IDI). She invited licensed skin therapists to get hands-on with the postgraduate training so critical to making them competitive in the business. Today, IDI is considered the international gold-standard for postgraduate skin and body therapy training with over 40 locations worldwide.” –Dermalogica