Last night, Wednesday August 7, 2013, G-Shock “Shocked the World” with their 30th Anniversary event held in New York City. Guests, celebrities and media all gathered at Basketball City to watch the unveiling of several new watches and performances by Yelawolf and Eminem.
The pinnacle of the event came as the highly anticipated new luxury timepieces from G-SHOCK were announced: the metal twisted MT-G Collection. This game changer will reposition the G-SHOCK brand into a more premium space for the affluent consumer — the MT-G, Metal Twisted G-SHOCK collection is a completely new timepiece crafted at Casio’s advanced factory in Yamagata, Japan, for select premium styles. The MT-G is the epitome of modern wrist couture.
Post press conference, press and guest were treated to hor d’ouers and cocktails.
Who’s Who: Vincent Piazza, Fabolous, Melanie Fiona, Paul Pierce, Adrienne Eliza Bailon, Stevie Williams, Jamie Burke, Cynthia Rowley, Rebecca Minkoff, Tom Murro, Tali Lennox, Andrej Pejic, Chris Meloni, Natasha Lyonne, Taryn Manning, Kelsey Rogers, Bob Gruen, Frank Grillo, Nigel Sylvester, Tiki Barber, Brad Richards, Joe Johnson, Doug E. Fresh, Eric LeGrand, Gabe Kling, Louie Vito, Rosie Perez, Eric Haze, Adam Sinn, Big Sean, Josh Hopkins, and Adam Driver from “Girls”.
The night commenced with an hour long show stopping performance by Eminem – “Criminal”, “Lose Yourself”, “Wont Back Down”, “Cleaning Out My Closet” and “Love The Way You Lie” were some of the hits performed!