The New York Flagship Store, Creative Director Graeme Fidler and well-wishers hosted by Peter Davis of Avenue Magazine came together to celebrate contemporary British footwear and accessories brand Harrys of London which has been rebranded and renamed Harrys London.
The change comes after the revolutionary men’s shoe brand has expanded globally, following the opening of their New York City flagship store, which opened in 2019 at 463 Park Avenue (Park Ave. & 57th St.), and the introduction of their new creative director, Graeme Fidler, in 2021.
The new rebranding aims to make the brand’s name and logo more easily accessible across shops, shoes and social media. The new, simplified logo of the brand is also in line with the new rename, adding a modern touch to the historic shoe brand that has been in steady business since 2001.
Notable Attendees included: Graeme Fidler, Clo Cohen, Peter Davis, Menswear Influencer Bryan Griffin, Steven Beltrami, Naomi Lawson, Stylist Nolan Meader, Sydney Sadick, Romy Chan, Menswear Stylist Chiun Kai Shih, Designer Peter Som, Nadja Sayej, George Wayne, James Reginato, Interior Designer Philip Gorivan, Patrick Moxey, Mike Carver, Naeem Delbridge, Byrdie Bell, Scott Buccheit, Christian Leone, Emma Snowden-Jones, Jaerez.