Cutty Sark introduced its first new whisky marque to the US since the original blend was smuggled into America over 80 years ago. Aptly named “Cutty Sark Prohibition Edition,” the new whisky salutes the rebellious spirit of Captain Bill McCoy, the man whose smuggling operation in the Prohibition era between 1920-1933 was so effective it gave rise to Cutty Sark’s reputation as “The Real McCoy.”
Last night, in Greenpoint, Brooklyn, Cutty Sark held an event that featured a live music set by Devonté “Dev” Hynes (also known as Blood Orange) and an original photography series by Tod Seelie. Dev and Tod live and work in Brooklyn, a borough of New York renowned for being a hotbed of trailblazers from the music, art and creative worlds.
Additional entertainment included a DJ set from Brendan Fallis, boxing from Chris Algieri and Bellmore Kickboxing Academy, dancers from Lady Circus and customized zines from 8ball Zines Production. Food was provided by Roberta’s and Crif Dogs and beverages by Jason Littrell of Critical Mass Events and Robert Krueger of Extra Fancy.
Dev Hynes said: “Cutty Sark’s background is steeped in the history of Prohibition – a time when people pushed boundaries and rebelled against the status quo in pursuit of authenticity. My musical style is similar in that it can’t be categorized into one style. The main reason I began writing my own music is because it was the kind of music I actually to hear”.
“Cutty Sark Prohibition Edition is a bold new whisky for those who break boundaries and create their own identity – just as Captain McCoy did for Cutty Sark 80 years ago,” said Jill Quady, Brand Manager of Cutty Sark. “Cutty Sark is excited to honor Captain McCoy’s iconic and rebellious spirit in Brooklyn tonight.”
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