About Us

The Origins and Vision of LuxuriousPROTOTYPE
Launched by Founder Phaon Spurlock in 2006 as a personal blog, LuxuriousPROTOTYPE was initially a creative outlet for college life musings, industry insights from his Island Def Jam internship, and event planning adventures. Yet, as Phaon’s journey evolved and brought him to New York City, so did his audience and their tastes. His readers craved elevated “how-to’s” and style advice, prompting a shift from a personal blog to a definitive Men’s Lifestyle platform.

Today, LuxuriousPROTOTYPE has matured into an Online Men’s Lifestyle Magazine, covering sophisticated topics that matter to its readership. With a discerning eye on fashion, culture, technology, entertainment, and the hottest events, LuxuriousPROTOTYPE is dedicated to being an authoritative voice for men who prioritize style, culture, and ambition.

Who is the Luxurious PROTOTYPE?
The Luxurious PROTOTYPE man is fearless in setting trends and forging his path, embodying style and distinction without ever veering into excess. He values quality, understated elegance, and possesses a cultivated taste across luxury and lifestyle. More than just an alpha male, he’s the blueprint of modern masculinity—refined, charismatic, and effortlessly sophisticated.

Exclusive Experiences for the “Club Members”
LuxuriousPROTOTYPE is more than just a magazine; it’s a lifestyle community for “Club Members” seeking fresh inspiration, elite event access, and exclusive content. With a promise to remain deeply attuned to the luxury lifestyle, LuxuriousPROTOTYPE is a portal for men who embody originality and sophistication.

For updates on the latest in men’s luxury lifestyle, follow on Twitter @LuxePROTOTYPE or visit LuxuriousPROTOTYPE.com.