Starter, an iconic, innovative, and authentic sports apparel brand renowned worldwide, has joined forces with Major League Baseball to reintroduce a limited edition drop of the legendary Bronx Bubble jacket. Unveiled in 1971, Starter forever transformed the landscape of sports attire and maintains a deep-rooted connection to MLB through an array of licensing agreements.
“The Bronx Bubble is widely recognized as an iconic and timeless piece of cultural legacy,” said Carl Banks, President of G-III sports apparel group. “Collaborating with MLB for this limited edition drop is a full circle moment. We are simultaneously bringing back this style staple while paying homage to the culture.”
Enthusiasts now have the opportunity to possess the renowned jacket, set to make its comeback just in time for the Subway Series and the Fall 2023 season, coinciding with the 50th anniversary of Hip Hop.
Steeped in nostalgia, the cherished Bronx Bubble Jacket swiftly transcended the sports arena to become the quintessence of 90’s street fashion and an emblematic cornerstone, impeccably capturing the intersection of sports, music, and culture. The original vintage jackets remain elusive, with brand recognition standing resolute. Given the resurgence of 90’s influence on contemporary fashion, aficionados of style diligently scour resale platforms and vintage boutiques, not solely in search of authentic Starter pieces, but also other esteemed heritage and vintage brands.
In celebration of this momentous release, Starter and the MLB NYC Flagship Store hosted a grand event on Tuesday, July 25th. The extravaganza featured a performance by Jadakiss, DJ Funk Flex spinning nostalgic hits, an exclusive preview of the Bronx Bubble, and an inaugural opportunity for presale purchases, all within a nostalgic ambiance. Subsequently, Starter orchestrated a complete takeover of the MLB NYC Flagship Store at Rockefeller Center.
During the ’90s and early 2000s, the Bronx Bubble Jacket ascended to the echelons of cultural eminence, embraced by hip-hop luminaries and trendsetters nationwide. The likes of Justin Bieber, LL Cool J, Eddie Murphy in Coming to America, Brooke Shields, Puffy, Will Smith, Run DMC, Jay-Z, Eminem, Missy Elliott, Nas, Snoop Dogg, Pink, Spike Lee, Cal Ripken Jr., Darryl Strawberry, Don Mattingly, and myriad others amplified the jacket’s cultural significance. Its triumphant resurgence now permits anyone to own a slice of history.
The presale unveiling of the Bronx Bubble Jacket coincided with the Subway Series, featuring the iconic NYC teams—Yankees, Mets, and Brooklyn Dodgers—each offered in Gold, Silver, and Blue variations. Priced at $300 and accessible for purchase via Starter.com, the MLB NYC Flagship Store, and select specialty retailers nationwide, this limited edition gem will grace the market in November with a scarcity of numbers.
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